GSK brings New Zealand to the forefront in new Panadol® brand campaign

A Kiwi father and son will star in a brand new Panadol campaign to be aired on television screens globally, bringing New Zealand to the forefront of what is a new direction for the trusted brand.

David Thomas, Head of Commercial Operations, GSK New Zealand, explains that Panadol has a long and trusted history in New Zealand with a strong customer base.

These roots stretch back to 1873 when a general trading company was established in Wellington and became the foundation for the Glaxo company, which later became known as GSK.

“We have a lot of heritage here and a significant part of GSK began in New Zealand so what better place for us to reposition the most trusted pain reliever brand than in New Zealand, with local people.”

Panadol, seen by some as a staple of the kiwi family medicine cabinet, is launching its new advertising campaign on March 30 and it will be seen around the world – from New Zealand to Ireland to Ukraine.

The inspiration behind the campaign comes from the fact that pain often prevents people from living their life to the fullest and interacting with the people who matter to them most. This led to the development of the new Panadol tagline: ‘When pain is gone, life takes its place’.

The new commercial features Auckland based father and son, Colin and Nico Moy, and follows them throughout the course of the day as they play together, dress up as super heroes to go to the supermarket, and enjoy each other’s company.

Mr Moy, a professional actor, has featured in films such as Avatar and Most Fun You Can Have Dying alongside hit TV shows Go Girls and Spartacus, but it was the first time he has worked with his son.

“This was Nico’s first acting job. I had no idea how he would react on set over the two days of filming, but he loved it! The only obstacle was containing his excitement; you can really see the father and son connection, which is why it works so well.”

GSK, makers of Panadol were keen to create a campaign that reflected its commitment to the New Zealand market and the Panadol ad has a relaxed, grass roots feel to it that draws heavily on the importance of family time and connecting with people that matter, which many kiwi families can relate to.

“This is also the first time a Panadol commercial has included the new GSK logo which is a response to consumers increasingly wanting to know more about the people that make their products,” David Thomas said.

“To build this connection, the new GSK logo will now start appearing on packaging and advertising across all products worldwide”, he said.

When using Panadol ALWAYS READ THE LABEL. Use only as directed. For the temporary relief of pain and fever. Incorrect use could be harmful. Consult your healthcare professional if symptoms persist.

Panadol is a registered trade mark of the GSK group of companies. Auckland, New Zealand. TAPS PP4944.

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