Illuminate your smile with the new Macleans® High Definition™ White range

We all know how important it is to present our best possible self, unleashing the unmistakable feeling of illumination across all aspects of life, but did you know that the secret to putting your best face forward may actually be in your smile?

Whether having a laugh with friends, showcasing ideas at a business meeting or embarking on a first date with that special someone – an illuminated smile can make you look and feel your best at all times. So light-up your day and ensure you're always presenting your best possible self with the new Macleans® High Definition™ White range, which helps illuminate your smile.

“In my experience, there’s nothing more important than a beautiful, illuminated smile,” says model and singer, Cheyenne Tozzi. “A girl with a great smile can transform the mood in a room; radiating confidence and making people feel at ease. For me, the secret to unleashing the unmistakable feeling of illumination isn’t just in your wardrobe – it's also in your smile”.

It doesn’t matter what brings the smile to your lips, a wide, open-mouthed smile can release endorphins that lift your mood and make you shine from within. Discover the new Macleans High Definition White range – consisting of a toothbrush and two toothpaste variants – which provide up to 3 times whitening action1 versus a regular Macleans toothpaste to give your teeth gloss and shine.

“The secret lies in the product’s micro-fine ILLUMIPEARLS™ technology,” says GSK Healthcare Expert, Montse Pena, “which consists of alumina particles and silica, to gently lift stains and polish teeth from the first brush.”

This whitening toothpaste is available in two enticing flavours including Illuminating Mint with white, blue and aqua stripes for an uplifting freshness and Tingling Mint with white, blue and green stripes for an intense, tingling, fresh feeling.

Once you’ve realised the transformational effect of your illuminated smile, you can wave goodbye to the days when you only looked your best for special occasions – now you can look and feel your best in any situation:

On holiday: If there’s one place you should be happy and relaxed, it’s on holiday with your friends. Make sure your chilled-out vibe comes across in those holiday snaps with a stress-free and genuine smile.

At work: By smiling in the workplace, you’ll come across as in control and approachable. Team it with an assertive personality and people won’t dare to (or want to!) take advantage.

On a date: Smiles stimulate a feeling of trust and rapport, so smiling from ear to ear as soon as you see your date can establish an immediate feeling of intimacy. It’ll also make you look and feel your absolute best.

So next time you’re doing something daunting like walking into a party alone, interviewing for your dream job or going on special date have the confidence to beam with Macleans® High Definition™ White.

NOTES TO EDITORS

The Macleans^® High Definition White range includes:

• Macleans^® High Definition™ White Illuminating Mint toothpaste (90g) RRP $5.99
• Macleans^® High Definition™ White Tingling Mint (90g) RRP $5.99
• Macleans^® High Definition™ White Toothbrush RRP $4.99

• *1 Macleans High Definition™ White toothpaste versus a regular Macleans toothpaste

This media release has been issued by Maxted Thomas PR on behalf of GSK.

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Macleans, the iconic Nurdle device and other marks are trademarks of the GSK group of companies.