Immunisation rates among Australian children has risen significantly over the years. However, there remains a distinct disparity between children from Aboriginal and Torres Strait Islander communities and other Australians.
GSK hopes to help close that gap by providing materials that support education and awareness not just about vaccines themselves, but the importance of immunisation timeliness.
The development of a 24-page comic book titled "Baby Savers" for Aboriginal and Torres Strait Islanders is a unique tool addressing important barriers to healthcare information and will help encourage families to be proactive when it comes to immunising themselves and their children against preventable diseases.
The book was developed over two half-day community workshops involving parents, caregivers, grandparents and healthcare professionals in Yirrkala, a remote Aboriginal Community in Arnhem Land, Northern Territory.
Together they crafted a story based on local animal characters that highlights the importance of immunisation and encourages Aboriginal parents and caregivers to be proactive about seeking and maintaining immunisation schedules.
Creative agency, Inception Strategies, developed the health comic. Information provided in the book is based on the immunisation schedule for most Aboriginal and Torres Strait Islander children living in the Northern Territory as of January 2014.
Baby Savers Storyline
The story revolves around local animal characters - Daisy the Frog, Jeffrey the Goanna, George the Gecko and Terence the Ant – who undergo basic training to become ‘Baby Savers’.
Guided by the occasional intervention of Tina the Butterfly, the Baby Savers work to educate a young Indigenous mother about the importance of baby needles and getting her newborn baby immunised.
The Baby Savers are assisted by local Aboriginal women, Cassie (Tania’s mother) and Rita (Tania’s mother-in-law), who understand the importance of blending the old ways with the new to achieve the best protection for the baby.
The Baby Savers books and accompanying posters are available free of charge for healthcare professionals, health clinics and community healthcare workers and can be ordered via email at firstname.lastname@example.org