How we do things is just as important as what we do. We have designed our values-based culture to ensure we put patients and consumers first every time.
We expect all of our employees to live by our values – transparency, respect for people, integrity and patient/customer focus - wherever there they are and whatever their role.
As well as our global Code of Conduct we adhere to a global Code of Practice for Promotion and Customer Interactions. This ensures our scientific engagement and marketing activity is driven by our values and all promotions are accurate and identified as such.
In an effort to be more transparent and open about our relationships with healthcare professionals in Australia, we began publically disclosing how much we paid healthcare professionals for speaking engagements and attendance at medical conferences.
To further demonstrate our commitment to ethical behaviour we have committed to phase out these payments by 2016.
By modernising our behavior we hope to provide greater clarity around our interactions with healthcare professionals and stronger confidence in our commitment to put patients and customers first.
More information on our behavior and how we approach our work can be found in the GSK ANZ 2014 Responsibles Business Highlights Report.